As a business owner, typically your website is one of the most important parts of your brand. It’s where potential customers go to learn about you and your offerings. It’s where they connect with you, or they don’t.
An outdated website may be exactly what pushed you into the rebranding process.
Here are the items you need to refresh:
1. Update All Text
Be sure to update the text. Remember the ‘about us’ description you wrote years ago? Or that blog that you forgot about? A rebrand is a perfect opportunity to go through every word on your website and make sure it’s telling your story adequately.
2. Replace Imagery
Review the imagery on your website. Is it low quality or no longer reflective of your services and your brand? Even if they still work, it’s likely it’s still time for them to retire. It’s amazing how a couple of new images can make your website feel brand new.
3. Double Check SEO Meta Descriptions, Tags, Alt Text
Don’t forget meta descriptions, tags, alt text, and other items that can boost your search engine optimization. It’s likely that you need to check up on these as well.
4. Verify Links
Make sure that your links still work. It may have been a long time since you actually clicked through your website to ensure that it flows. With a rebrand, things may get shuffled around and URLs may change. Click through every link. It’s better that you take the time to do so than to have a potential customer lose interest because your website has old links that don’t function.
5. Update Logo, Colors, and Fonts
If your rebrand included a new logo, colors, and fonts, every corner of your website should be inspected to make sure that the new brand is there. One of the worst things you can do in a rebrand is to miss the details, having your old brand in some places, and your new brand in others. When customers go to your website, the new branding should be all that they come across.
6. Make Sure Google Analytics is Installed
This analytics tracker will tell you how many people are coming to your site, how long they’re staying, and what they’re looking at. This information can be vital when it comes to maintaining an effective marketing strategy.
7. Check the Loading Time
You can use a tool like Google’s PageSpeed Insights to check the load time on your website. This can affect not only your search engine rankings, but also how long your potential customers stay on your site. If large images are taking a long time to load, they may leave your website before they even have a chance to skim through it.
8. Install an SSL Certificate
Another crucial part of your website is the SSL Certificate. Again, this can affect search engine rankings. It makes your website more secure, which allows your customers to more easily trust you when they’re making credit card payments or giving other personal information.
9. Refresh Contact Forms
You know those little boxes on the bottom of your website where clients can contact you? Are those contact forms still functioning? Are they directed to the proper email address? This is the final piece of your website conversion funnel, and if it doesn’t work, you’ll lose out on new leads.
10. Add Personality
When someone lands on your homepage, do they immediately know who you are, what you do, who you do it for, and why? The personality and human parts of your brand are crucial! It allows your audience to connect with you and to want to work with you.
Here’s to a new website you’re proud to share!