The Serious Risks of Using Social Media Instead of Website
Most everyone is on at least one social media platform for personal or business use. These days, social media is where the masses go for information, entertainment, and socialization.
There are clear rewards for using social media for your business. Social media is free and easy to use. It can help create an online presence, grow a following, and allows for easy engagement with your audience.
The perks of social media are apparent but social media can never take the place of a quality website for your business. Social media is supremely popular and can assist your business in a number of ways, but social media cannot take the place of a website.
Here’s a definitive rundown of the benefits of using a website and the risks of using social media.
Social media inhibits your lead generation
Even social media business pages do not have the capabilities of lead generation tools that websites have. Business owners are savvy enough to know that leads must be cultivated in order to convert your clients.
Good communication through landing pages, email capture popups, and gated content is key, and only a website can execute these kinds of lead generation tactics.
Social media reduces the influence of your brand
A brand is one of the most important impacts your business can make. A brand is the colors, fonts, images, wording, and more that build your business’s powerful reputation. There are many similar businesses that exist, but it is their brand that distinguishes each one from another. Branding on social media is hugely limited. Profile and cover photos are really the only things that are changeable, but otherwise, your social media page looks the same as everyone else’s.
A memorable brand is built with a website. A website’s design sparks recall, differentiates you from the rest, and makes your first impression for you.
You have no control over social media
One of the best parts of having a website is creative control. While you may be able to control some parts of your social media pages, the majority of the rules are up to the providers of the platform, and the users have to follow suit. Algorithms change all the time based on user behavior. There is no prediction that business owners can make to sway the algorithms to our favor; we simply have no control over this. Many times, business pages get little to no attention because algorithms favor user shared content.
Having a website gives you full control of the terms of engagement, promoting your content, and there are no algorithm fluctuations to worry about.
There’s a shortage of legitimacy on social media
Anyone can build a social media page, and in fact, there are tons of fakes out there posing as the real thing. Not to say that businesses on social media are less than trustworthy, because most businesses exist on social media because it’s smart to be there. But, consumers expect a business to have a website. The internet is now the most important place for research done on a business. Word of mouth is less likely to be what guides your clients to you, but rather consumers go online to find what they need. Consumers are less likely to use social media to find a business and more likely to use a search engine.
A website shows that your business is well established and credible. A website should be the primary place to go for clients to find the information they need.
Harmonize both a website and social media to take marketing efforts to the next level
Social media has its drawbacks, which is why a website is far superior and important for any business to have. In many ways, having both is ideal. A website can lead consumers to social media, and social media can lead consumers to your website. They can work in tandem to help grow your audience, generate leads, and ultimately build your business.
At the Agency we’re involved with both Social and Web Development, let us know how we can help.