Unfortunately, many new clients come to our branding agency asking us to fix this mistake. They hired a brand stylist or graphic designer, but the design they received doesn’t reflect their company’s…
How to Target Your Ideal Client with Your Brand
A strategic brand will target your ideal client. Everything from the fonts, colors, and messaging will be catered to your ideal client. The best way to deliberately reach your target audience is…
Common Brand Misconceptions: My Brand Identity Is its Visual Aspects
Welcome to the fourth post in our series, Common Brand Misconceptions! The fourth misconception: my brand identity is made up of visual aspects. The truth: your brand is the experience you provide.…
Common Brand Misconceptions: My Brand Is What I Say
Welcome to the third post in our series, Common Brand Misconceptions! The third misconception: my brand is what I say. The truth: your brand is what your clients have to say. So…
Common Brand Misconceptions: My Brand Can’t Be Professional and Personable
Welcome to the second post in our series, Common Brand Misconceptions! If you missed the first post, here’s the link. The second misconception: my brand can’t be professional and personable at the…
Common Brand Misconceptions: A Logo Is A Brand
Welcome to our series, Common Brand Misconceptions! We’re going to dedicate an entire blog series to brand misconceptions. The first misconception: a logo is a brand. The truth: a brand is more…
How to Ask for Client Reviews
You could talk all day about the importance of your products or services and the benefits they provide, but this will not convince potential clients to work with you. Rather, one of…
Making a ‘Lasting Change’
“…start where you are and change the ending!” – C.S. Lewis Lasting Change focuses on a holistic approach to health and wellness. Lisa helps mid- to late-career professionals who are interested in…
The Secret Behind Creating Successful Website Content
The design, content, and overall message of your website should be congruent. But the secret to successful website content is how you portray your message. It’s as simple as showing your ideal…
Professional Development Ideas for Entrepreneurs
As an entrepreneur, it’s up to you to decide how much time, and perhaps how much of your budget, to dedicate on professional development. In the corporate world, there are often professional…