This space is where we come to share our latest work and to pass onto our clients and visitors the many new and exciting things we continue to learn as it relates to owning and operating a small business today.
As a small business owner, work/life balance may seem impossible. It may seem as if that’s a fantasy world commodity that you’ll just never have. You’re in the real world, and balance…
Whether you’re rebranding, launching a brand or simply continuing to build a brand you’ve started, there are some key things to avoid: 1. Not knowing what your brand stands for One of…
You’ve probably seen the term quite a bit recently: rebranding. This idea probably makes you excited and nervous all at the same time. Your rebrand might be a new mission, website, new…
It’s the start of a new year, and if you’re anything like us, you’re thrilled at the thought of new inspiration, improvements, and growth. But wow, there’s a lot to consider as…
Are you looking for direction in developing your marketing strategy? We’re happy to provide you with a little direction. As a creative agency, we understand how challenging marketing can seem, but once…
The Serious Risks of Using Social Media Instead of Website Most everyone is on at least one social media platform for personal or business use. These days, social media is where the…
Our moods set the tone for our days. Moods can change depending on our circumstances, the weather, and our surroundings. Mood setting is something that shapes us, whether we are tuned into…
There’s no question that small business owners are busy people, but have you taken the time to recognize yourself lately? Have you thought about your personal and professional growth in your life…
I love marketing small businesses. I think they can be so much more relatable, fun and intriguing than large, corporate businesses. That’s because small businesses are small—there are people and faces, and…
I do marketing for a living, and even I have a love/hate relationship with it. And I know a lot of small business owners who feel the same way. Marketing can be…
We’re Celebrating The Sue Forrest Agency Rebrand! Saying that I’m excited right now is an understatement. I am Over the Moon! The rebrand of Sue Forrest Agency is complete, and the website…
With so much content available online, it’s easy to curate copy. With a few clicks, you can share content from other bloggers, re-tweet someone’s story and easily and legally use other content…
The best thing about blogging for business is that it’s different from other writing. Unlike news articles, blogs can be more relaxed and personal. You can really make it your own, while…
Before you can figure out which social media platforms you should be using, you first need to know who your customers are. How old are they? With the answer to this question,…
There’s something about this time of year that makes us reflective. A large part of it is the start of a new year, but there are other factors too. It’s the season…
The 2018 Colors of the Year have been announced. Leading industry brands select the color they believe will be the color that everyone wants to use in their home, for weddings, in…
We can’t get enough of brand identity around here. After all, that is what we focus on at Sue Forrest Agency: we want your brand to be as clear and impactful as…
Ghostwriting: it’s when someone else writes the work, but your name (or someone else’s) is listed as the writer. For example, you are a consultant, and you want to provide expert advice…
Colors play a large role in your logo and other elements of branding. If you don’t understand how colors are often interpreted, your logo may be misrepresenting your company. You may want…
As an entrepreneur, you often end up doing everything yourself. You manage customer service, finances, product, and everything that a small business entails. However, there are some benefits to outsourcing some of…
We believe that having a blog is SO important. We recently started a blog here at Sue Forrest Agency, because we realized that we were missing out on one of the most…
You’ve decided that your company needs to be on social media, and you’re right. Social media is a fantastic tool to market your business and increase customer loyalty. You may not be new…
You did it. You’ve started your own business and you’re ready to market it. Or, you’ve been hired to launch social media for someone else’s business. Whoever you are, you’re here to…
Let’s just get right into it. You are a business owner. Businesses should be using social media to their advantage. Therefore, you, as a business owner, should be utilizing social media for…
This is part 2 of a re-branding series. View part 1 to learn about re-branding and why it might be necessary for your business. Here you are. You’ve finally decided that it’s…
Your brand is essential to your business. It’s how customers find you and remember you. Plus, there is a LOT of competition in today’s market. There are often many other companies that…
