Welcome to the second post in our series, Common Brand Misconceptions! If you missed the first post, here’s the link. The second misconception: my brand can’t be professional and personable at the…
Common Brand Misconceptions: A Logo Is A Brand
Welcome to our series, Common Brand Misconceptions! We’re going to dedicate an entire blog series to brand misconceptions. The first misconception: a logo is a brand. The truth: a brand is more…
How to Ask for Client Reviews
You could talk all day about the importance of your products or services and the benefits they provide, but this will not convince potential clients to work with you. Rather, one of…
Making a ‘Lasting Change’
“…start where you are and change the ending!” – C.S. Lewis Lasting Change focuses on a holistic approach to health and wellness. Lisa helps mid- to late-career professionals who are interested in…
The Secret Behind Creating Successful Website Content
The design, content, and overall message of your website should be congruent. But the secret to successful website content is how you portray your message. It’s as simple as showing your ideal…
Professional Development Ideas for Entrepreneurs
As an entrepreneur, it’s up to you to decide how much time, and perhaps how much of your budget, to dedicate on professional development. In the corporate world, there are often professional…
Do’s & Don’ts for a Successful Brand Photoshoot
A personal touch is key to a strong brand, and a photoshoot can help you achieve that unique look. With original brand photos, you’ll have content for your website, social media, blogs,…
Ideas to Build Social Media Authenticity
Teaching social media authenticity is like teaching someone how to prepare for a job interview — how to appear confident and intelligent, while also not straying from who you are. It’s a…
Tips for Creating a Unique Brand Style
Your brand style should be something you are head over heels for. That’s because your brand design should reflect you, or at least the business that you were passionate enough about to…
Helpful Steps for Creating a Small Business Website
Your website should be the ultimate voice for your business. Everything you do should lead back to your website, to a place where potential clients can learn about you and your services…