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Do’s & Don’ts for a Successful Brand Photoshoot

A personal touch is key to a strong brand, and a photoshoot can help you achieve that unique look. With original brand photos, you’ll have content for your website, social media, blogs, and emails. With so many uses, it’s no wonder that you see photoshoot images popping up everywhere. Plus, there’s something creative and eye-catching about those images. You often see an expert who is confident and happy, with unique backdrops and engaging poses.

Do’s for a brand photoshoot:

Select a photographer whose style matches your brand.

The photographer is one of the most important parts of your shoot. Take a look at the work they’ve done recently. Does it match what you have in mind? Does their editing style fit your brand? Are their photos more posed or candid? Can you imagine those images paired with your content?

Even the photographer’s personality should be considered. You’ll be spending at least an hour with them capturing images of you and what you do. You’ll want to pick a photographer that you’ll feel comfortable and natural with. Read through their website. Could you see yourself spending time with them, laughing behind the camera? A photoshoot can take you out of your comfort zone and the right photographer can make you feel oh so comfortable.

Plan out the details.

Outfits, props, location, shot types, colors — plan out the details days in advance. Do you need headshots? Should they be natural or posed professionally? Where will your images be placed? What outfits do you need and how many? Use Pinterest boards to save images that match your vision. You can show this to your photographer and use the images to plan your outfits and props. Don’t save all of this work for the last minute. Start planning at least a month in advance. Because you’ll be the star of the photos, you don’t want your stress to show in the images. Early planning can ensure that you appear relaxed and confident at your shoot, because you are confident with all of the work behind you.

Practice and try on your outfits.

Will you be doing your hair or makeup? How about your nails? Try on the outfits and practice how you’ll do your hair. Then, when the day comes, you’ll have already done a trial run and you’ll be able to confidently get ready, instead of nervously questioning your look. You can even take photos of your outfits, jewelry and all, so you remember what you want to wear on the day of the photoshoot.

Know your why.

We’ve grazed over this, but this is an essential part of your business photoshoot. Why are you taking photos? Who is your audience? What will captivate them in your images? As you take the photos, have an emotion in mind — focus, confidence, or even openness. These emotions will translate in the images if you know your why.

Don’ts for a brand photoshoot:

Don’t procrastinate planning.

If you’ve never done a personal photoshoot before, you can’t expect to make it happen at the flip of a switch. Careful planning and preparation is necessary, especially if you’re investing in a professional photographer. You’ll want to make sure you’ve thought everything through so you can have the content you need.

Don’t try to be someone else.

Although Pinterest boards are so useful for inspiration, don’t attempt to copy someone else’s style or personality. Be yourself and your photos will exude confidence. From the colors to the expressions, make sure that your personality is evident. It’s your brand after all — not someone else’s.

Don’t expect to feel natural right away.

The first few images won’t be perfect. You’re getting used to being in front of the camera, and you’ve got a lot of nervous energy from the days leading up to the shoot. After a few minutes though, you’ll adjust to the lens and feel comfortable. By the end of the shoot, you’ll wonder why you don’t do this more. You should leave the shoot happy and excited to see the final results.

 

Your photoshoot should be a fun and creative experience. With these brand photoshoot tips, you’re more likely to end up with images you’ll be proud to share on your website, on social media — everywhere!

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