Your brand style should be something you are head over heels for. That’s because your brand design should reflect you, or at least the business that you were passionate enough about to bring into existence. Sue Forrest Agency has helped a number of small business owners style their brand in a way they love. Here are the tips we use as a branding agency:
Before you even begin to dive into fonts, colors, and adjectives, dive into the personality you want your business to have. It might have aspects of your personality or your ideal customer’s personality. Even if you are the most corporate of businesses (although we bet you aren’t!), your brand can still have a personality. Think of the smartest, most professional person you know. They may also be uncannily charismatic and witty. Your business brand style can be just the same — as full of personality as you are.
Don’t Copy Others (Don’t Confuse Inspiration with Plagiarism)
The keyword in this article? Unique. Yet we’re all guilty of looking at other competing brands and thinking, “Maybe I should try that.” Of course, it’s acceptable to get an idea of what your competition is doing and even be inspired by them. But when it comes time to create your own, individual brand, don’t go looking at other websites or Instagram feeds. This is a time when you need to forget about everyone else and focus on you and your brand. What makes your brand different? What is your brand’s particular style?
Develop Branding that Fits Your Unique Style (Mood Board, Fonts, Colors, Textures)
Once you’ve discovered what makes you unique, and drawn a basic map of what your brand personality is like, then you can start developing the branding that is exclusively yours. What fonts work with your style? What colors? Are you looking for something moody and full of contrast, or bright and minimalistic? Create a mood board and use the colors, textures, and other design aspects to style your brand perfectly.
Talking about this process certainly makes us giddy. Brand styling is a focus of the agency. Follow along on Instagram to see some brand styling samples!