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What to Consider When Creating Small Business Goals for 2019

It’s the start of a new year, and if you’re anything like us, you’re thrilled at the thought of new inspiration, improvements, and growth.

But wow, there’s a lot to consider as you reflect on 2018 and what, of all things, your business goals should be for the grand 2019.

Here are our top considerations:

Vision

Your vision should be the basis for all of your goals. Why did you start your business? What do you hope to achieve?

Was the purpose of your small business to gain a little extra side income, while having a lot of free time, or do you want it to turn into something bigger, and therefore more time-consuming? Or do you need to build your business out, so that you’re able to step away?

Knowing what you ultimately want from your business will help you stay in line as all of the inspiring and exciting plans for the new year start to enter your thoughts.

What Worked & Didn’t Work in 2018

Don’t forget to learn from last year’s triumphs and trials. Which social media platforms did well for you? Maybe you should focus on those and relax your schedule on others.

Where did you get the most leads? Where did you spend a lot of time, but not get a lot of return? Keep all of this in mind as you outline what you want to achieve for the next year.

What were your favorite parts of 2018, in terms of your business’s success? How can you incorporate more of that for the next year? And what did you not like? How can you avoid that, if possible?

Time

As much as you wish you did, you don’t have all the time in the world to achieve your goals. As you ponder what you’d like to make happen this year, think about how long it will take, what steps are required, and how it will fit into your current schedule. You’re the same you with the same business. Set realistic goals with specific time-oriented actions.

Market

What does your market need? How is it changing? What solutions need to be adjusted or created? What you created and sold last year may not match the needs for the new year.

Or, there might be an expected jump in audience, or likewise, and expected decline in your audience. It’s important to be aware of these trends, and a simple Google keyword search here can help immensely to understand your market. You can see how often people have searched certain keywords on Google, and use that graph to plan for 2019.

We are so excited for you to get started. If your 2019 plans include a new brand or vision, feel free to reach out. This is what we do, and we love it!

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